Pay Per Click (PPC) is an new technology for the Internet Marketing or Advertising used on websites, in the ppc, advertisers pay for the click and get the lead/sale. With some search engines like Google, Yahoo, MSN, advertisers basically bid on some targeted keyword or phrases relevant to their product to be sale. Content sites commonly charge a fixed price per click rather than use a bidding system.
Cost per click (CPC) is the basically amount of money an advertiser or bidder pays to search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its website.
Companies basically use the PPC to get the instant sale. For the PPC campaigning, every company should need a PPC expert who know which keywords to choose that produce the better ROI.
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